Bing SEO: 7 praktische Möglichkeiten, mehr Traffic auf Bing (und Yahoo!) zu generieren

Wenn es darum geht, Produkte an Ihre Kunden zu verkaufen, ist das größte Geschäft der Stadt nicht Ihre einzige Wahl.

Kluge Hersteller wissen, dass auch andere, kleinere Geschäfte etwas Schönes bieten:

Alle treuen Kunden, die die Kette bevorzugen, sowie alle, die in beiden Geschäften einkaufen.

Bei der Suche im Internet ist die Situation nicht anders.

Ihr Produkt ist Ihre Website, die Suchmaschine ist der Shop – und Google ist nicht das einzige schicke Kind in der Stadt.

Natürlich kann sein Anteil am Suchmarkt 70 % übersteigen, aber es ist nicht der einzige.

Die Zahlen bei NetMarketShare zeigen, dass Google sofort gefolgt wird Baidu Und Bing.

Sind Sie also der schlaue Hersteller, wenn es um SEO geht?

Legen Sie alles auf Google oder tun Sie das auch? diversifizieren?

Wenn Sie noch nicht über Google hinausgegangen sind und nicht wissen, wie oder wo Sie anfangen sollen, dann ist dieser Bing SEO-Leitfaden genau das Richtige für Sie.

Mit einem Marktanteil von 7,64 % im Suchmarkt ist Bing eine Suchmaschine, die Sie im Auge behalten sollten, wenn Sie Ihren Suchverkehr und Ihre Conversions deutlich verbessern möchten.

Und SEO ist auch nicht so schlecht!

Im Gegensatz zu Google verfolgt Bing SEO einen „Zurück zu den Grundlagen“-Ansatz, den praktisch jeder Webmaster schnell übernehmen und problemlos bewerten kann.

Vor allem, wenn Sie kein „Niemand“, sondern eine renommierte Marke sind.

Tatsächlich:

  • Bing gibt mehr Sichtbarkeit für Marken in den Suchergebnissen im Vergleich zu Google
  • Bing zählt Backlinks ungefilterter als Google (obwohl sich das zugunsten der Linkqualität ändert)
  • .gov Und .edu Websites werden in Bing SERPs bevorzugt
  • Bing bevorzugt Inhalte mit mehr Social-Media-Signale
  • Bing schaut sich mehr an Schlüsselwörter, Titel Und Meta-Tags dann Kontext, und es ist fast wörtlich (oder genaue Übereinstimmung) suchen
  • Bing-Griffe Blitz Orte besser
  • Lokales SEO auf Bing Values Nähe (das Ihrer Region am nächsten liegt) und nicht, wer das größte oder maßgeblichste Unternehmen ist
  • Bing unterstützt Sammeln Sie Empfehlungen Praktiken – und es ist in dieser Hinsicht viel toleranter als Google

Die Optimierung Ihrer Website für Bing bringt außerdem weitere Vorteile mit sich: SEO für Bing zu machen bedeutet, SEO für Yahoo zu machen! Auch.

Es ist Bing, das die historische Suchmaschine antreibt, und Yahoo! ist wichtig, da es immer noch einen Anteil am Suchmarkt hat (4,74 %). So können Sie statt einer für zwei Suchmaschinen optimieren (und Ergebnisse von diesen erhalten)!

Insgesamt erinnert mich Bings Sicht auf SEO an die von Google bis 2012, als die Ausbeutung von Suchmaschinen durch Spam und Black-Hat-Techniken exponentiell zunahm.

Es wäre jedoch ein Fehler zu glauben, dass Bing keine Anstrengungen unternimmt, um Spam zu bekämpfen. Es ermöglicht zwar mehr Freiheit und Experimentierfreudigkeit bei der Suchmaschinenoptimierung, setzt aber dennoch Grenzen.

Sehen wir uns an, wie Sie die oben genannten Punkte in einen umsetzbaren Bing-SEO-Plan umsetzen können.

1. Machen Sie On-Page-SEO zu Ihrer Priorität

Es besteht kein Zweifel, dass On-Page-SEO für jeden Webmaster, der SEO betreibt, oberste Priorität haben sollte, unabhängig von der Suchmaschine, für die Sie optimieren.

Onpage-SEO ist für Bing besonders wichtig, da Bing darauf viel mehr Wert legt als Google und andere Suchmaschinen, die Sentiment-Analysen nutzen.

Außerdem deckt Bing Titel-Tags und Schlüsselwörter fast wörtlich ab, sodass Sie hier mit größerer Wahrscheinlichkeit Ergebnisse mit genauen Suchbegriffen erhalten.

Folgendes sollten Sie priorisieren:

A. Nähe in Schlüsselwörtern

Eine Suche nach „günstige Hotels in London“ liefert in der Regel exakte Suchergebnisse mit Variationen in der Wortreihenfolge (z. B. „günstige Hotels in London“, „günstige Hotels in London“) und der Nähe innerhalb des Textes (z. B. „günstige Hotels“). In London”).

Auch Schlüsselwörter werden aus dem Kontext gerissen (z. B. „Tolle Ersparnisse bei Hotels in London“).

Die guten Nachrichten? Sie haben viel Spielraum, Ihrer Kreativität mit Schlüsselwörtern in Ihren Titeln und Texten freien Lauf zu lassen (achten Sie nur darauf, dass Sie keinen Spam erhalten).

B. Titeletiketten

Titel sind in Bing indexiert und durchsuchbar. Stellen Sie daher sicher, dass sie Schlüsselwörter enthalten und dass diese Schlüsselwörter alle Begriffe enthalten, für die Sie ein Ranking erstellen möchten.

Es ist erwähnenswert, dass Bings „Retro“-Ansatz für Titel-Tags (H1, H2 usw.) besteht darin, sie wörtlich zu reproduzieren, sodass sie genau mit dem übereinstimmen, was Sie in den HTML-Code Ihrer Seite eingeben.</p> <div style="clear:both; margin-top:0em; margin-bottom:1em;"><a href="https://ifyblogging.com/der-mikrotik-router-ist-ein-mikrotik-router-der-von-vielen-benutzern-verwendet-wird/" target="_self" class="IRPP_minimalist"><!-- INLINE RELATED POSTS 1/3 //--><style> .IRPP_minimalist { padding:0px; margin: 0; padding-top:1em!important; padding-bottom:1em!important; width:100%; display: block; font-weight:bold; background-color:#eaeaea; border:0!important; border-left:4px solid #1ABC9C!important; text-decoration:none; } .IRPP_minimalist:active, .IRPP_minimalist:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; text-decoration:none; } .IRPP_minimalist { transition: background-color 250ms; webkit-transition: background-color 250ms; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; } .IRPP_minimalist .ctaText { font-weight:bold; color:#16A085; text-decoration:none; font-size: 16px;float:left; } .IRPP_minimalist .postTitle { color:#3498DB; text-decoration: underline!important; font-size: 16px; } .IRPP_minimalist:hover .postTitle { text-decoration: underline!important; } </style><div style="padding-left:1em; padding-right:1em;"><span class="ctaText">Lesen:</span>  <span class="postTitle">Der Mikrotik-Router ist ein Mikrotik-Router, der von vielen Benutzern verwendet wird</span></div></a></div><h3 id="auto_c_Meta_Ta_65a23b16640d0"><span class="ez-toc-section" id="C_Meta-Tags"></span><strong>C. Meta-Tags</strong><span class="ez-toc-section-end"></span></h3> <p>Das Beschreibungs-Meta-Tag ist wichtig, um sicherzustellen, dass Ihre Website in allen Suchmaschinen korrekt indiziert wird. Während Sie bei der Optimierung für Google Schlüsselwörter im Meta ignorieren können, ist dieses Tag dennoch für die Platzierung in Bing und Yahoo! relevant.</p> <p><a href="https://www.levyonline.com/seo-bing-yahoo-2015/" rel="noopener nofollow" target="_blank">Das Hinzufügen von Meta-Keywords zur Website machte für einen Levy Online-Kunden im Jahr 2015 einen großen Unterschied</a>Stellen Sie also sicher, dass Sie dieses „alte“ Tag in Ihrem HTML-Header nicht verpassen.</p> <h2 id="auto_2_Get_Cre_65a23b1664117"><span class="ez-toc-section" id="2_Seien_Sie_kreativ_beim_Aufbau_von_Nicht-Spam-Links"></span>2. Seien Sie kreativ beim Aufbau von Nicht-Spam-Links<span class="ez-toc-section-end"></span></h2> <p>Bing ermutigt Webmaster, aktiv nach Backlinks zu suchen, um an Popularität zu gewinnen und dem Index dabei zu helfen, neue Seiten zu entdecken. Daher sind sowohl Qualität als auch Quantität wichtig.</p> <p>Es wäre jedoch ein Fehler zu glauben, dass jede Linkbuilding-Technik gut für die Suchmaschine ist.</p> <p>Denn ein Backlink ist in den Augen von Bing ein Vertrauenssignal <a href="https://www.bing.com/webmaster/help/webmaster-guidelines-30fba23a" rel="noopener nofollow" target="_blank">Richtlinien für Webmaster</a> Erklären Sie, dass missbräuchliche Taktiken wie Link-Spamming, Link-Farmen und „übermäßiger“ Link-Austausch (d. h. zur Manipulation von Suchmaschinen und nicht im Interesse einer Partnerschaft mit anderen Websites) verpönt sind und zur Entfernung Ihrer Website führen können.</p> <p>Mit anderen Worten: Bing vertritt den Standpunkt, dass alle Links zum Nutzen der Nutzer und vor den Suchmaschinen vorhanden sein sollten.</p> <p>Hier finden Sie einige hilfreiche Tipps, wie Sie den Linkaufbau angehen können, um Ihr Ranking bei Bing (und Yahoo!) zu verbessern.</p> <h3 id="auto_a_Seek_an_65a23b1664157"><span class="ez-toc-section" id="A_Finden_Sie_durchschnittlich_20_neue_Backlinks_pro_Monat"></span><strong>A. Finden Sie durchschnittlich 20 neue Backlinks pro Monat</strong><span class="ez-toc-section-end"></span></h3> <p>Diese Zahl stammt von <a href="https://www.link-assistant.com/news/link-building-survey-2017.html" rel="noopener nofollow" target="_blank">eine von Link-Assistant durchgeführte Linkbuilding-Umfrage unter SEO-Experten aus dem Jahr 2017</a>.</p> <p>Warum 20? Da dies eine gesunde Anzahl an Backlinks ist, bleiben Sie von Google-Strafen verschont und erhöhen gleichzeitig Ihre Präsenz bei Bing und Yahoo! erhöhen.</p> <p>Es gibt viele Linkbuilding-Techniken, um Nischen-Backlinks zu gewinnen, die Sie nutzen können. Aber aus eigener Erfahrung kann ich Folgendes auf jeden Fall empfehlen, denn es ist so <em>aktive Techniken</em> die Linkaufbau und Branding kombinieren, beides unerlässlich, um Ihre Präsenz bei Bing und Yahoo zu etablieren! erhöhen:</p> <h3 id="auto_b_Put_ed_65a23b1664197"><span class="ez-toc-section" id="B_Platzieren_Sie_edu-_gov-_und_org-Backlinks_in_Ihrem_Linkbuilding-Korb"></span><strong>B. Platzieren Sie .edu-, .gov- und .org-Backlinks in Ihrem Linkbuilding-Korb</strong><span class="ez-toc-section-end"></span></h3> <p>Bing schätzt auch .edu- und .gov-Backlinks wegen ihrer Autorität sowie Backlinks von Legacy-Domains. Daher wäre es eine gute Idee, einige davon zu berücksichtigen, wenn Sie Ihre Linkbuilding-Strategie planen.</p> <p>.Org-Backlinks sind einfacher zu erhalten als die anderen beiden, da praktisch jeder eine .org-Datei registrieren kann, während nur Regierungen und Bildungseinrichtungen eine .gov- und eine .edu-Datei erhalten können, was sie zu Autorität macht <em>de facto</em>.</p> <p>Die andere gute Nachricht ist, dass wir hier bei Monitor Backlinks einen großartigen (nützlichen) Leitfaden zum Erhalten von .edu-Backlinks haben … und wissen Sie was: Wir haben auch einen zum Bewerten von .gov-Backlinks, die mit regulären Links vielleicht am schwierigsten zu erhalten sind Linkbuilding-Praktiken.</p> <p>Jetzt sind Sie abgesichert!</p> <h3 id="auto_c_Use_Key_65a23b16641d6"><span class="ez-toc-section" id="C_Verwenden_Sie_Schlusselworter_als_Ankertext"></span><strong>C. Verwenden Sie Schlüsselwörter als Ankertext</strong><span class="ez-toc-section-end"></span></h3> <p>Im Gegensatz zu Google bevorzugt Bing die Verwendung von Schlüsselwörtern in Ankertexten.</p> <p>Riskieren Sie keine Google-Strafen, wenn Sie diese Technik übermäßig anwenden, sondern setzen Sie sie sparsam ein, um Ihr Ranking bei Bing und Yahoo zu verbessern! verbessern.</p> <p>Ein guter Plan besteht darin, sowohl Keyword- als auch (natürliche) Markenankertexte in Ihre interne und externe Backlink-Strategie zu integrieren.</p> <p>Welche Ankertexte Ihre Backlinks bereits haben, finden Sie in Ihrem Backlink-Profil <a href="https://monitorbacklinks.com" rel="noopener nofollow" target="_blank"><strong>Überprüfen Sie Backlinks</strong></a> (<a href="https://monitorbacklinks.com/register" rel="noopener nofollow" target="_blank">Probieren Sie es hier 30 Tage lang kostenlos aus!</a>).</p> <p>Gehen Sie zum Abschnitt „Ihre Links“, um Ihr vollständiges, aktuelles Linkprofil anzuzeigen, wobei die Ankertexte in der Spalte „Anker und Link zu“ hervorgehoben sind.</p> <p><center></center></p> <p><a href="https://www.searchenginejournal.com/links-decrease-importance-says-bing/214624/" rel="noopener nofollow" target="_blank">In Zukunft wird Bing möglicherweise weniger verknüpft und kontextbezogener und personalisierter</a>…aber bis dahin ist die Macht der Linken bei Bing stark, also nutzen Sie sie, solange sie anhält!</p> <h2 id="auto_3_Get_Mor_65a23b1664218"><span class="ez-toc-section" id="3_Erhalten_Sie_mehr_Social-Media-Signale_fur_Ihre_Inhalte"></span>3. Erhalten Sie mehr Social-Media-Signale für Ihre Inhalte<span class="ez-toc-section-end"></span></h2> <p>Bing belohnt Inhalte, die von den sozialen Medien stark unterstützt werden. Zögern Sie also nicht, Ihre Blog-Beiträge, Leitfäden und anderen Materialien in sozialen Netzwerken zu bewerben.</p> <p><center></center></p> <p>Schon ein paar Likes und Shares können auf Bing einen Unterschied machen!</p> <p>Beispielsweise ergab eine Suche nach „Content-Marketing“ einen Forbes-Artikel mit 1,4.000 Facebook-Shares und 1,2.000 Twitter-Shares (ich habe verwendet). <a href="http://buzzsumo.com/" rel="noopener nofollow" target="_blank">BuzzSumo</a> um das herauszufinden) und eine Seite von Neil Patels Website (3,6.000 Facebook-Shares und 228 Twitter-Shares) unter den Ergebnissen auf Seite eins der SERPs.</p> <p><center></p> <figure class="post-image-caption aligncenter"> </figure> <p></center></p> <p>Ich musste einen Filter nur auf englische Ergebnisse anwenden, weil ich Bing aus Italien verwende, aber selbst aus gefilterten SERPs, die nicht in der richtigen Reihenfolge sind, kann man erkennen, wie wichtig soziale Signale für die Indexierungsentscheidungen von Bing sind.</p> <h2 id="auto_4_Add_Pro_65a23b1664258"><span class="ez-toc-section" id="4_Fugen_Sie_Proximity-Elemente_zur_lokalen_Suchmaschinenoptimierung_hinzu"></span>4. Fügen Sie Proximity-Elemente zur lokalen Suchmaschinenoptimierung hinzu<span class="ez-toc-section-end"></span></h2> <p>Bei der Anzeige lokaler Ergebnisse legt Bing Wert auf Nähe gegenüber der „Größe“ und dem Ruf eines Unternehmens. Stellen Sie daher sicher, dass der Standort und die Ausrichtung Ihrer Marke oder Ihres Unternehmens auf Ihrer Website klar erkennbar sind.</p> <p>Verwenden Sie lokale Einträge (z. B <a href="https://www.yelp.com/" rel="noopener nofollow" target="_blank"><strong>Jaulen</strong></a>, <strong><a href="https://foursquare.com/" rel="noopener nofollow" target="_blank">Quadrat</a></strong>), um dem Diagramm weitere Informationen hinzuzufügen und Bing dabei zu helfen, Ihre Website richtig zu finden und zu indizieren.</p> <p>Seien Sie auch dabei <strong><a href="https://www.bingplaces.com/" rel="noopener nofollow" target="_blank">Bing-Orte</a></strong> ist ein Muss, um Ihr lokales SEO auf Bing zu verbessern.</p> <h2 id="auto_5_Grow_Yo_65a23b1664296"><span class="ez-toc-section" id="5_Bauen_Sie_Ihre_Marke_aus_um_mehr_Sichtbarkeit_zu_erlangen"></span>5. Bauen Sie Ihre Marke aus, um mehr Sichtbarkeit zu erlangen<span class="ez-toc-section-end"></span></h2> <p>Sie wissen jetzt, dass Bing etablierten Marken in den Suchergebnissen mehr Platz einräumt, sodass die Arbeit an der Markenreputation bei dieser Suchmaschine einen großen Beitrag leisten wird.</p> <div style="clear:both; margin-top:0em; margin-bottom:1em;"><a href="https://ifyblogging.com/so-stellen-sie-uhr-datum-und-zeitzone-des-xiaomi-telefons-ein/" target="_self" class="IRPP_minimalist"><!-- INLINE RELATED POSTS 2/3 //--><style> .IRPP_minimalist { padding:0px; margin: 0; padding-top:1em!important; padding-bottom:1em!important; width:100%; display: block; font-weight:bold; background-color:#eaeaea; border:0!important; border-left:4px solid #1ABC9C!important; text-decoration:none; } .IRPP_minimalist:active, .IRPP_minimalist:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; text-decoration:none; } .IRPP_minimalist { transition: background-color 250ms; webkit-transition: background-color 250ms; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; } .IRPP_minimalist .ctaText { font-weight:bold; color:#16A085; text-decoration:none; font-size: 16px;float:left; } .IRPP_minimalist .postTitle { color:#3498DB; text-decoration: underline!important; font-size: 16px; } .IRPP_minimalist:hover .postTitle { text-decoration: underline!important; } </style><div style="padding-left:1em; padding-right:1em;"><span class="ctaText">Lesen:</span>  <span class="postTitle">So stellen Sie Uhr, Datum und Zeitzone des Xiaomi-Telefons ein</span></div></a></div><p>So geht’s:</p> <h3 id="auto_a_Boost_Y_65a23b16642d4"><span class="ez-toc-section" id="A_Steigern_Sie_den_Ruf_Ihrer_Marke"></span><strong>A. Steigern Sie den Ruf Ihrer Marke</strong><span class="ez-toc-section-end"></span></h3> <p>Ich habe drei Tipps, die Sie sofort in die Tat umsetzen können:</p> <ul> <li>Kümmern Sie sich um Ihre Besucher, Leser und Kunden: Beantworten Sie Support-Tickets und E-Mail-Anfragen und bauen Sie Vertrauen bei denen auf, denen Ihre Website oder Ihr Unternehmen gefällt</li> </ul> <ul> <li>Stellen Sie Inhalte, Produkte und Dienstleistungen bereit oder verkaufen Sie sie, die einen echten Wert haben und nicht überflüssig sind: Vermeiden Sie „Füllinhalte“, die keinen echten Wert bieten</li> </ul> <ul> <li>Ermutigen Sie Leser oder Kunden, Bewertungen und Erfahrungsberichte zu hinterlassen: Schriftliches Feedback ist der Beweis dafür, dass das, was Sie tun, funktioniert!</li> </ul> <h3 id="auto_b_Let_You_65a23b1664312"><span class="ez-toc-section" id="B_Lassen_Sie_Ihre_Domain_gut_altern"></span><strong>B. Lassen Sie Ihre Domain gut altern</strong><span class="ez-toc-section-end"></span></h3> <p>Bing legt Wert auf alte Domains gegenüber neuen, egal wie gut deren Inhalt ist. Wenn sich Ihre Website auf einer älteren Domain befindet (und diese Domain einen guten Ruf hat), wird sie in der Suchmaschine von Microsoft bevorzugt.</p> <p>In der Reihenfolge ihres Erscheinens in den SERPs von Bing werden bei einer Suche nach „billige Hotels London“ auf Seite eins die folgenden Domains zurückgegeben:</p> <ul> <li>Hotels.com – online seit 1994</li> <li>laterooms.com – online seit 1999</li> <li>Hostelbookers.com – online seit 2003</li> <li>lastminute.com – online seit 1998</li> </ul> <p>Das Bild ist klar.</p> <p>Lassen Sie Ihre Domain altern, und gut. Sorgen Sie für Schutz vor Hackern, negativer SEO und Reputationsrisiken. Beste Wünsche.</p> <h2 id="auto_6_Quality_65a23b1664350"><span class="ez-toc-section" id="6_Hochwertige_Inhalte_gewinnen_immer"></span>6. Hochwertige Inhalte gewinnen immer<span class="ez-toc-section-end"></span></h2> <p>Wie jede Suchmaschine legt Bing Wert auf die Qualität der Inhalte, die es indiziert und den Benutzern bereitstellt.</p> <p>Bing wird in seinen Webmaster-Richtlinien konkret und erklärt, dass der Inhalt Ihrer Website klar, attraktiv und für den Leser leicht zu navigieren sein soll.</p> <p>Wenn sich auf Ihrer Website ausschließlich Affiliate-Links und Anzeigen drehen, fällt das Urteil von Bing möglicherweise etwas härter aus, als Sie erwartet haben. In dieser Hinsicht ist es klar, dass Bing und Google sich einig sind, wenn es um den geringen Wert von Thin Content für Suchnutzer geht.</p> <p>Um die Suche aus der Sicht des Suchenden effektiver zu gestalten, empfiehlt Bing Webmastern, die Keyword-Recherche zu nutzen, um die Inhalte zu erstellen, nach denen Benutzer suchen.</p> <p>Dies macht die Erstellung von Inhalten umso einfacher, insbesondere wenn Sie Ihre Planungsbemühungen mit On-Page-SEO-Tools wie dem steuern <strong><a href="https://wordpress.org/plugins/wordpress-seo/" rel="noopener nofollow" target="_blank">Yoast SEO</a></strong> Plugin für WordPress, mit dem Sie Lesbarkeit, Keyword-Dichte und andere Elemente auf der Seite wie Titel-Tags und interne Links messen können.</p> <p>Qualitativ hochwertige Inhalte zu produzieren ist nie einfach, also lesen Sie diese 12 Geheimnisse des Content-Marketings (ein Hinweis: Um Inhalte wertvoll und dauerhaft zu machen, müssen sie die Fragen der Menschen beantworten).</p> <h2 id="auto_7_Dont_F_65a23b166436c"><span class="ez-toc-section" id="7_Vergessen_Sie_nicht_interne_Links_und_XML-Sitemaps"></span>7. Vergessen Sie nicht interne Links und XML-Sitemaps<span class="ez-toc-section-end"></span></h2> <p>Wenn Sie in die guten Bücher von Bing aufgenommen werden möchten, sollten Sie Ihre interne Verlinkungsstrategie und XML-Sitemaps nicht vernachlässigen.</p> <p>Nachfolgend finden Sie einige Ratschläge:</p> <ul> <li>Halten Sie Ihre XML-Sitemaps sauber und frei von toten Links, damit Bing Ihre Inhalte leicht finden und indizieren kann</li> </ul> <ul> <li>Überladen Sie Ihre Navigationsmenüs nicht mit Links, sondern sorgen Sie für eine klare Hierarchie (z. B. mit den Registerkarten „Startseite“, „Info“, „Dienste“ und „Richtlinien“ und platzieren Sie dann Unterseiten in einem Dropdown-Menü).</li> </ul> <ul> <li>Stellen Sie sicher, dass jede relevante Seite für den Bing-Crawler über interne Links in Ihren Inhalten auffindbar ist</li> </ul> <p><a href="https://ninjaoutreach.com/internal-linking-case-study/" rel="noopener nofollow" target="_blank">NinjaOutreach konnte seinen organischen Traffic durch den intelligenten Einsatz interner Links um 40 % steigern</a>. Die Strategie hat bei Google funktioniert, funktioniert aber auch bei Bing und Yahoo!: Verwenden Sie stattdessen die Google Search Console <a href="https://www.bing.com/toolbox/webmaster" rel="noopener nofollow" target="_blank">Bing Webmaster-Tools</a> um die meistgesehenen Artikel in der Bing-Suche abzurufen und zu exportieren.</p> <p>Im Folgenden werde ich ausführlicher auf die Tools von Bing für Webmaster eingehen.</p> <h2 id="auto_3_Bing_SEO_65a23b16643ad"><span class="ez-toc-section" id="3_Bing-SEO-Taktiken_die_Sie_vermeiden_sollten"></span>3 Bing-SEO-Taktiken, die Sie vermeiden sollten<span class="ez-toc-section-end"></span></h2> <h3 id="auto_1_Using_F_65a23b16643ed"><span class="ez-toc-section" id="1_Verwenden_Sie_Blitzlicht_in_grosen_Mengen"></span><strong>1. Verwenden Sie Blitzlicht in großen Mengen</strong><span class="ez-toc-section-end"></span></h3> <p><center></center></p> <p>Obwohl Bing relativ gut mit Flash zurechtkommt, schreckt es den Masseneinsatz dieser Technologie zum Erstellen von Websites ab.</p> <p>Tatsächlich ist es immer noch schwieriger zu crawlen als einfacher HTML-Text, und die Verwendung von zu viel Flash kann zu Indexierungsproblemen führen und das Ranking Ihrer Website in den SERPs anderer Suchmaschinen, vor allem der von Google, beeinträchtigen.</p> <p>Google besitzt den Großteil des Suchmarktanteils und wenn Sie nicht in den Google-Suchergebnissen erscheinen, kann dies zu deutlich weniger Zugriffen auf Ihre Website führen.</p> <h3 id="auto_2_Buildin_65a23b166442b"><span class="ez-toc-section" id="2_Spam-Backlinks_aufbauen_Vorsicht_vor_Busgeldern"></span><strong>2. Spam-Backlinks aufbauen (Vorsicht vor Bußgeldern)</strong><span class="ez-toc-section-end"></span></h3> <p>Bing ist vielleicht toleranter, wenn es um den Linkaufbau geht, missbilligt jedoch Spam-Versuche und Link-Schemata, also gehen Sie vorsichtig damit um.</p> <p>Wenn Sie es mit dem Linkaufbau so weit übertreiben, dass Sie sich völlig im Gray-Hat-Bereich befinden, läuft Ihre Website Gefahr, von Google abgestraft zu werden, das dafür bekannt ist, in seinen Richtlinien viel strenger zu sein als andere Suchmaschinen.</p> <h3 id="auto_3_Social__65a23b1664469"><span class="ez-toc-section" id="3_Social-Media-Programme"></span><strong>3. Social-Media-Programme</strong><span class="ez-toc-section-end"></span></h3> <p>Übermäßige Social-Media-Programme wie der Kauf von Likes und kommentarbasiertes Engagement können zu Problemen auf den SERPs von Bing führen, insbesondere wenn solche Schemata nach einem unnatürlichen Muster erscheinen (z. B. ein plötzlicher Anstieg der Follower auf Facebook-Fanseiten).</p> <h2 id="auto_Monitoring_65a23b16644a7"><span class="ez-toc-section" id="Uberwachen_Sie_den_Bing-Suchverkehr_Bing_Webmaster-Tools"></span>Überwachen Sie den Bing-Suchverkehr: Bing Webmaster-Tools<span class="ez-toc-section-end"></span></h2> <p>Wie Google bietet auch Bing Webmastern eine Reihe von SEO- und Traffic-Analysetools, um Klicks und Suchimpressionen zu verfolgen.</p> <div style="clear:both; margin-top:0em; margin-bottom:1em;"><a href="https://ifyblogging.com/was-ist-nlp-anwendungen-und-bevorstehende-herausforderungen-die-sie-kennen-sollten/" target="_self" class="IRPP_minimalist"><!-- INLINE RELATED POSTS 3/3 //--><style> .IRPP_minimalist { padding:0px; margin: 0; padding-top:1em!important; padding-bottom:1em!important; width:100%; display: block; font-weight:bold; background-color:#eaeaea; border:0!important; border-left:4px solid #1ABC9C!important; text-decoration:none; } .IRPP_minimalist:active, .IRPP_minimalist:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; text-decoration:none; } .IRPP_minimalist { transition: background-color 250ms; webkit-transition: background-color 250ms; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; } .IRPP_minimalist .ctaText { font-weight:bold; color:#16A085; text-decoration:none; font-size: 16px;float:left; } .IRPP_minimalist .postTitle { color:#3498DB; text-decoration: underline!important; font-size: 16px; } .IRPP_minimalist:hover .postTitle { text-decoration: underline!important; } </style><div style="padding-left:1em; padding-right:1em;"><span class="ctaText">Lesen:</span>  <span class="postTitle">Was ist NLP? Anwendungen und bevorstehende Herausforderungen, die Sie kennen sollten</span></div></a></div><p><strong>Richten Sie die Bing Webmaster-Tools ein:</strong></p> <p style="padding-left:30px">1. Melden Sie sich an <a href="https://www.bing.com/toolbox/webmaster/" rel="noopener nofollow" target="_blank">Bing Webmaster-Tools</a> mit Ihrem Konto (Ihre @live.com-E-Mail-Adresse oder ein Social-Login)</p> <p style="padding-left:30px">2. Sobald Sie angemeldet sind, fügen Sie Ihre Website über das Feld „Website hinzufügen“ oben auf der Seite zu Ihrem Panel hinzu</p> <p><center><a href="https://www.bing.com/toolbox/webmaster/" rel="noopener nofollow" target="_blank"></a></center></p> <p style="padding-left:30px">3. Bing fragt Sie nach der URL Ihrer Sitemap. Sie können dies jetzt oder später tun. Klicken Sie auf die Schaltfläche „Hinzufügen“.</p> <p style="padding-left:30px">4. Als Nächstes müssen Sie die Inhaberschaft Ihrer Website bestätigen. Dazu haben Sie drei Möglichkeiten: Laden Sie eine von Bing bereitgestellte XML-Datei hoch, fügen Sie ein Meta-Tag zum HTML-Header Ihrer Website hinzu oder fügen Sie einen CNAME-Eintrag zu Ihrem DNS hinzu. Klicken Sie auf „Bestätigen“</p> <p style="padding-left:30px">5. Jetzt wird Ihre Website von den Bing Webmaster Tools überwacht und Trends werden angezeigt, während Bing Daten aus Suchergebnissen sammelt</p> <p>Kommen wir nun zu den Teilen, die für unseren Artikel wichtig sind <em>Berichte und Daten</em> Abschnitt:</p> <ul> <li>Seitenverkehr</li> <li>Seite zur Mobilfreundlichkeit</li> <li>Index-Explorer</li> <li>Suche Schlüsselwörter</li> <li>SEO-Berichte</li> <li>Eingebettete Verknüpfungen</li> <li>Crawl-Informationen</li> </ul> <h3 id="auto_Page_Traff_65a23b16644e6"><span class="ez-toc-section" id="Seitenverkehr"></span><strong>Seitenverkehr</strong><span class="ez-toc-section-end"></span></h3> <p>Dies ist das Bedienfeld von Bing, das Ihnen die Seiten Ihrer Website anzeigt, die angezeigt wurden, als Sie nach einem oder mehreren Schlüsselwörtern gesucht haben. Es sagt Ihnen (mit Trends):</p> <ul> <li>Wie viele Klicks eine Seite durch die Suche erhalten hat (<em>Klicken Sie auf „Suchen“.</em>)</li> </ul> <ul> <li>Wie oft erschien es in den Suchergebnissen (<em>Erscheint in der Suche</em>)</li> </ul> <ul> <li>Der <em>Klickrate</em> für diese Seite</li> </ul> <ul> <li>Die durchschnittliche Suchklickposition</li> </ul> <ul> <li>Die durchschnittliche Suchansichtsposition</li> </ul> <p>Sie können Ihre Ergebnisse nach jeder dieser Spalten ordnen.</p> <p><center><a href="https://www.bing.com/toolbox/webmaster/" rel="noopener nofollow" target="_blank"></a></center></p> <p>Mein Pro-Blog erschien 47 Mal in den Suchergebnissen mit einer durchschnittlichen Position von 13,2 … aber mein Blog muss noch besser konvertieren – sehen Sie, niemand hat auf dieses Suchergebnis geklickt!</p> <p>Suchverkehrsdaten in Page Traffic werden von Bing und Yahoo! kombiniert, sodass die Daten, mit denen Sie arbeiten, die Summe der Suchaktivitäten von zwei Suchmaschinen sind.</p> <p>Mit diesem Tool können Sie leicht erkennen, welche Seiten den meisten Traffic von den beiden Suchmaschinen erhalten.</p> <p>Sie können alle Verkehrsdaten auch als CSV-Datei exportieren, um offline zu arbeiten.</p> <h3 id="auto_Page_Mobil_65a23b1664525"><span class="ez-toc-section" id="Seite_zur_Mobilfreundlichkeit"></span><strong>Seite zur Mobilfreundlichkeit</strong><span class="ez-toc-section-end"></span></h3> <p>Dieses Tool sagt Ihnen, ob Ihre Website für Mobilgeräte geeignet ist oder nicht, und stellt Ihnen ein einfaches mobiles UX-Analysetool zur Verfügung, mit dem Sie schnell eine Überprüfung durchführen können.</p> <p><center></center></p> <p>Klicken Sie einfach auf „Analysieren“, um das Prüftool auszuführen.</p> <p><center></center></p> <p>Meine Website sieht auf Mobilgeräten etwas chaotisch aus, ist aber zumindest nutzbar. Ja!</p> <h3 id="auto_Index_Expl_65a23b1664565"><span class="ez-toc-section" id="Index-Explorer"></span><strong>Index-Explorer</strong><span class="ez-toc-section-end"></span></h3> <p>Dies ist ein interessantes Tool, da es eine visuelle Darstellung Ihrer Website in Form von Ordnern und Dateien bietet, wie Sie sie in einem FTP-Ordner sehen würden.</p> <p><center></center></p> <p>Das Tool meldet verschiedene HTTP-Status und -Fehler (301-Weiterleitungen, 404 nicht gefunden, mit Malware infizierte Dateien, von robots.txt ausgeschlossene Dateien) und gibt Ihnen einen schematischen Ausschnitt des Problems.</p> <p>Im obigen Beispiel habe ich auf meine „Info“-Seite geklickt und festgestellt, dass einer meiner Links (/business-vision) einen 404-Fehler zurückgibt.</p> <h3 id="auto_Search_Key_65a23b16645a3"><span class="ez-toc-section" id="Suche_Schlusselworter"></span><strong>Suche Schlüsselwörter</strong><span class="ez-toc-section-end"></span></h3> <p>In diesem Bereich werden die Schlüsselwörter angezeigt, mit denen Sie Ihre Website auf Bing und Yahoo finden! suchen.</p> <p>Für jedes Keyword können Sie sehen, welche Seiten den Besuchern angeboten wurden (das können mehr als eine, sogar viele sein!).</p> <p><center></center></p> <p>Bing zeigt Ihnen einen detaillierten Verkehrsbericht für jedes Schlüsselwort auf dieser Seite an, wenn Sie unter einem Schlüsselwort auf „Angezeigte Seiten anzeigen“ klicken.</p> <p>Sie können alles als CSV-Datei exportieren.</p> <h3 id="auto_SEO_Report_65a23b16645e1"><span class="ez-toc-section" id="SEO-Berichte"></span><strong>SEO-Berichte</strong><span class="ez-toc-section-end"></span></h3> <p>Berichte geben Ihnen Ratschläge zur Verbesserung Ihrer On-Page-SEO und zeigen eine Liste der Probleme auf Ihrer Website an, geordnet nach Schweregrad und Häufigkeit des Vorkommens.</p> <p>Hier habe ich eine Seite, auf der ich es versäumt habe, ein H1-Tag zu verwenden, und Bing zeigt mir die Details meines Problems und wie ich es beheben kann.</p> <p><center></center></p> <h3 id="auto_Inbound_Li_65a23b166461e"><span class="ez-toc-section" id="Eingebettete_Verknupfungen"></span><strong>Eingebettete Verknüpfungen</strong><span class="ez-toc-section-end"></span></h3> <p>Backlinks in den Webmaster-Tools von Bing werden gezählt, einschließlich interner und eingehender Links, sodass die Anzahl der Backlinks pro Seite möglicherweise höher erscheint als erwartet.</p> <p>Hier finden Sie eine Grafik mit der Anzahl der Links und eine Liste der Ziel-URLs mit der jeweiligen Anzahl an Backlinks. Diese Daten können Sie ganz einfach als CSV-Datei exportieren.</p> <p><center></center></p> <h3 id="auto_Crawl_Info_65a23b166465c"><span class="ez-toc-section" id="Crawl-Informationen"></span><strong>Crawl-Informationen</strong><span class="ez-toc-section-end"></span></h3> <p>Hier stellt Ihnen Bing die Berichte des Crawlers auf Ihrer Website zur Verfügung, einschließlich aller aufgetretenen Fehler.</p> <p>Im folgenden Beispiel hat Bingbot einen 400-Fehler auf meiner Projektseite gefunden, einer Seite, auf die ich verlinkt, die ich aber noch nicht veröffentlicht habe.</p> <p><center></center></p> <p>Bing Webmaster Tools ist ein komplexes Paket, das mehrere Funktionen von Medien-RSS bis Geotargeting umfasst, aber zum Glück kommt uns Bing zu Hilfe <a href="https://www.bing.com/webmaster/help/help-center-661b2d18" rel="noopener nofollow" target="_blank">eine sehr detaillierte Hilfe- und Anleitungsseite</a>.</p> <h2 id="auto_Conclusion_65a23b166469a"><span class="ez-toc-section" id="Schlussfolgerungen"></span>Schlussfolgerungen<span class="ez-toc-section-end"></span></h2> <p>SEO für Bing (und Yahoo!) ist einfach und unkompliziert. 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